Their Name Is Even Better Now
Goettl Air Conditioning is an established HVAC business name in Las Vegas Nevada as well as Phoenix and Tuscon Arizona. They have been in these areas for many years and have established themselves as a leader in the air conditioning field. Their acquisition of Walton’s Heating and Air 2 years ago will take their established base, make it even bigger and, hopefully, better. While this acuisition has come as a surprise to some, there are insiders in the southwest region who are not surprised in the least.
Walton’s Heating and Air has been stagnant for quite some time, so a change such as this was anticipated. They still have a solid customer base, but they were not growing on pace with the industry standard of growth. Goettl saw this and saw an opportunity for their own growth by approaching Walton’s owner Todd Longbrake with an offer. Longbrake took Goettl up on their offer and is currently with the merged version of both companies.
This was a smart move on the part of Goettl, maintaining Longbrake, because of the knowledge and expertise that he could bring to the company. The existing customer base that Walton’s had in Southern California has also helped Goettl expand their area of service to include more of the southwest. This is an area of continued growth so it is an ideal piece of “real estate” for an HVAC company such as Goettl. Check out LinkedIn to know more.
There is still competition within this field and in this region, so the industry itself is still quite healthy. This is good news for the consumer as this ensures competitive pricing on both sales and service. On top of all that, the way this acquisition played out gives Goettl an even better name in the business than they already had. The integrity and professionalism of it all was, if anything else, a brilliant marketing move. If Goettl had a good name before, it is even better now.