Kate Hudson, Fabletics Entrepreneur and Esteemed Actress
Kate Hudson is known primarily as an incredibly successful actress, and perhaps secondarily as the daughter of acclaimed actress Goldie Hawn. Those thoughts may soon be irrelevant as she is increasingly admired for her work the athleisure brand that she co-founded, Fabletics. Hudson started the company in 2013 along with her partners and has not looked back since. The positive trajectory of the brand is impressive, especially as the retail industry has consistently struggled in the current economic environment.
One concept that the brand has utilized to much success is reverse showrooming. This concept creates a seamless buying experience for the customer, whether they browse online or live, and carries over to the purchasing experience as well. A great example of how Fabletics has used this concept to their extreme advantage is the way that when a customer tries on a piece of Fabletics at one of their 16 stores or local events, the exact item also appears in their online shopping cart automatically. It is especially helpful for the Fabletics subscribers who receive their purchases at a discount.
Fabletics is so effective in their marketing efforts inside their stores that when customers come in to browse that are not already Fabletics subscribers, they are often members by the time that they leave the shop. In fact, about 25% of non-subscribers have signed up before they leave the store.
Hudson has received a lot of inspiration from her mother, and it is through their relationship that she has felt fearless and empowered to take the risks necessary to run such a successful business. Hudson remains very hands-on in the day to day operations of the brand and she consistently reviews weekly sales data in order to stay informed of how the company is performing overall. Kate believes that to do anything exceedingly well one must be passionate and dedicated to the endeavor. She also believes that such ventures should also be fun!
The Lifestyle Quiz is one of the fun aspects that Fabletics embraces as a way to reach their customers in a meaningful way. The quiz, taken on their website, is interactive and a great way to determine which Fabletics pieces and gear are the right choices for you. The quiz includes data points related to size, fashion sense, and what fits and styles you prefer. After taking the quiz you will know the perfect Fabletics pieces for you!