How Doe Deere and Lime Crime Are Transforming Beauty Products

When Doe Deere is passionate about two things: making her own vegan and cruelty-free makeup and fairy tales. In fact, when she names her make up products, she thinks about the fact that fairy tales like to rhyme just for the sake of it. She states that she loves playing around with words and that was actually the way she came up with the name Lime Crime. She also states that she enjoys using puns in her makeup line and that one of her favorites is Airborne Unicorn.


Lime Crime is a very unique brand of beauty products that was founded by Doe Deere in 2008. She says that the brand of makeup became profitable after just one year. The company started with eyeshadows and powders, but it really took off upon the establishment of Lime Crime’s famous lipsticks and glosses. Today, Lime Crime is best known for its lip products. In fact, the company’s line of lipsticks has developed a fan base that has been compared to a cult. Once a woman tries Lime Crime lipsticks they become as loyal a follower as ever and will continue to purchase from the company for years to come.


Lime Crime was founded by Doe Deere after she built a line of clothing that she made by hand. She designed and made her own clothing and sold it online. While the clothing was a big hit with women across the world, Doe Deere continued to question whether or not a clothing line was a permanent destination for her life’s work. She graduated with a degree in fashion and spent a brief period of time working in the world of high fashion before she started her own line of clothing, which was also originally called Lime Crime.


Doe Deere came up with the idea to sell her own beauty products based solely on the fact that she couldn’t find the colors that she wanted to use when she modeled her clothing line. She typically hosted online tutorials and posted images to social media and her blog of her wearing her clothing. She wanted to do her own makeup for the images and video and wanted to wear her bright, bold makeup when she modeled the clothes. She had a tough time finding makeup that was of a high enough quality to meet her standards. Many of the lipsticks in the bold shades she wanted either looked like cheap Halloween makeup or were not a rich enough quality to appear well on camera.


Doe Deere wanted to create a high-quality line of makeup that was also vegan friendly and not tested on animals. Thus, Lime Crime shifted from a clothing line to a business that sold the highest quality of beauty products. The beauty products are available both online and in stores in the United States and throughout the world.


Doe says that her company focuses on one thing: the fact that beauty and beauty products should make you feel happy. She believes that there is no point in using a beauty products unless it transforms you! Learn more:

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