Fabletics Takes on Amazon By Using Modern Business Model
Fabletics is taking on Amazon. Now, it is not something that is exactly easy to do. Amazon controls 20% of the ecommerce industry. However, Fabletics is creating a revolution in the fashion industry by creating a new model. Their business model provides their customers with much needed customer care and support, along with quality products and a great customer experience. They have grown into a business that is worth $250 million.
It used to be that two things made customers like a certain brand and made that brand successful. These two things were prices and quality. However, there has been a major shift in the industry, which has been influenced by e-commerce and sites such as Amazon. For a brand to be successful, it is no longer good enough to have a combination of the two previous qualities that were mentioned. Instead, brands need to have a great customer experience. They need to offer their customers to go the extra mile. They need to have a unique design. They need to be unique and offer things that other companies do not offer. In order to beat Amazon and other large ecommerce sites such as eBay, they need to offer something that those sites do not offer, which is a great customer relationship that offers their customers an experience that makes them happy and makes them come back.
Fabletics seems to have a strategy that is paying off. After all, they are continuing to grow. They are opening even more physical locations in states all around the country. Fabletics explains that the reason for their success is their new modern model of business. Their subscription service gives them the ability to know what their customers want and give it to them. They know how to make their customers happy. This high value brand strategy seems to be working well. Their reverse showroom technique lets them serve customers who visit their physical stores in a unique way that other competitors cannot do.
Kate Hudson is known for endorsing Fabletics. The thing with Kate is that she is known to be authentic. If she does not believe in something, she is known to just not to do it. That is why people trust her when she says that she likes Fabletics. If you are wondering how to find out which Fabletics clothing is good for you, then you should take the Fabletics style quiz.