JHSF is a market leader in the real estate market in Brazil. Founded in 1972, JHSF has seen good and bad days, but the persistence and determination of the management have brought the firm to its current success. JHSF mainly focuses on such functions as commercial and residential markets acquisition, management, and development. The firm categorizes the kind of real estate it engages in, and this is mainly shopping centers, executive airports, and hotels. Upon being accepted in the market, JHSF started participating in the stock market; its shares have been traded in FBovsespa and NorvoNercado stock markets for ten years.
JHSF management team takes risks that the ordinary real estate companies or investors will not take. They mainly identify opportunities in the high-end Brazilian market and devise the strategic measures required to take the opportunities. Mainly, the firm does what has not been done, and is usually the market leader in Brazil. The managers at JHSF say that even when a venture presents risky probabilities, they embrace it as long as it promises ample returns in case of success. The managers at JHSF posit that they avoid pessimism as this would make them avoid chances that would boost their success. The management also says that if losses occur, they learn from them and make better decisions in future. Being a pioneer in many market opportunities makes JHSF highly profitable in comparison to other organizations.
JHSF mainly operates in prestigious capitals like Salvador, Sao Paolo, and Manaus. In these locations, the company mainly constructs and develops hotels, malls, restaurants, and international airports. The firm has several achievements in its span of operations. Case in point, the Catarina urban development project has been completed. The first phase of the above project was the Catarina fashion boutiques and the Catarina executive airport. The second phase entailed the high-class hotels by JHSF in the influential parts of Brazil.
The Vitra building, which was designed by Daniel Libeskinf also belongs to JHSF. The building has been rated by experts among the top 3 best buildings in the world. The Vitra project also completed other 34 state-of-the-art projects, which are all owned by JHSF.