Posts in Category: Leading Brands

EOS Tops Chapstick Sales

EOS ( is now a name preferred over Chapstick! Although the cylinder tube may be the choice for your chapped lip woes for as long as you can remember, times have changed and now Evolution of Smooth has outdone this leading lip balm brand. Although Burt’s Bees brand lip balm reigns in the number one spot, EOS lip balm is a close second, followed by Chapstick and Blistex. At one time, Chapstick and Blistex were the two top lip balm brands. In seven short years, EOS proved that all it takes to find success if a good product and even better marketing.

EOS began offering their product in 2009. Before the product was found on the shelves at Walgreens pharmacies, the creators of the EOS lip balm took the time to research and create a product that excited the lips and provided a welcomed change in your lip care routine. Today, EOS products are available on Target and Wal-Mart stores nationwide. EOS lip balms are made using all-natural, organic ingredients that condition and soften the lips. Chapstick offered an original and Cherry flavor, but sold themselves short of fun in the way of flavor. EOS added flavor fun to lip balm, creating several different tasty balms to suit all likings. Add the fun shaped container, and you have a product that won hearts over very quickly.